Social Media Specialist

Social Media Specialist

Hedy Brands 

Pay: From $16.00 per hour 
Job Type: Full-Time 
Work Location: In Person 

Benefits: 

● Employee Discount 
● Health Insurance 
● Paid Time Off 

About Hedy Brands 

At Hedy Brands, we build brands that people notice. 

We’re one of the fastest-growing companies in the alternative products space, supplying 
innovative hemp-derived products to 10,000+ retail locations nationwide. Our brands live both 
on the shelf and online, and social media plays a huge role in how customers discover, 
connect with, and talk about them. 

We move fast, launch new products constantly, and believe social media should do more than 
just exist — it should capture attention, drive engagement, and build real brand 
momentum. 

If you love creating content, spotting trends before they blow up, and turning creative ideas into 
posts that people actually engage with, this role might be for you. 

Position Overview 

Hedy Brands is looking for a Social Media Specialist to help lead our digital presence and 
bring our brands to life online. 

This role is all about connecting with customers through content, turning marketing ideas 
into engaging visuals, and helping more people discover the Hedy Brands portfolio across 
platforms like Instagram, TikTok, YouTube, and LinkedIn. 

You’ll work closely with our Marketing, Sales, and Creative teams to develop content that 
drives awareness, strengthens brand identity, and keeps our audience engaged. 

If you enjoy a mix of strategy, creativity, analytics, and real-time engagement, you’ll thrive in 
this role. 

What You'll Be Doing 

Social Media Management 

● Manage daily social media activity including content creation, scheduling, posting, 
and engagement for multiple brands 
● Monitor comments, messages, and mentions to maintain active engagement with our 
audience 
● Provide responsive and helpful customer support through social channels 

Content Creation 

● Create engaging, on-brand content across multiple platforms including: 

○ Instagram 
○ TikTok 
○ YouTube 
○ LinkedIn 

● Develop visuals, short-form video, and promotional content that aligns with our 
marketing initiatives 
● Assist with content production during product launches, promotions, and events 
● Adhere to brand guides to create appropriately styled content for multiple brands and 
platforms in tandem. 

Campaign & Content Strategy 

● Plan and execute a consistent social media content calendar 
● Collaborate with the Marketing Team to develop visual strategies and creative 
campaigns 
● Support marketing pushes tied to promotions, events, and brand partnerships 

Sales & Brand Support 

● Work with the Sales team to highlight retail partnerships, store visits, and localized 
promotions 
● Support marketing initiatives that drive awareness and interest in the Hedy Brands 
catalog 

Analytics & Performance 

● Track engagement, performance metrics, and audience insights across our social 
channels 
● Use data and analytics to refine strategies and improve campaign performance 

Trend Monitoring & Community Engagement 

● Monitor trends, conversations, and customer sentiment across social platforms 
● Identify opportunities for content that keeps our brands relevant and engaging 

Qualifications 

● Experience in social media management, digital marketing, or content creation 
● Strong understanding of major social media platforms and current trends 
● Ability to analyze social media performance metrics and improve campaigns 
● Experience creating engaging content including images, videos, and promotional 
materials 
● Comfortable appearing on camera or engaging with customers during events 
● Tech-savvy, adaptable, and eager to learn new tools and platforms 
● Excellent communication and collaboration skills 
● Highly organized and detail-oriented 
● Dependable, self-motivated, and able to work independently

Bonus Skills 

Not required, but helpful: 

● Product photography experience 
● Basic photo or video editing skills 
● Experience with live selling or influencer-style marketing 
● Background in B2B and B2C online retail environments 

Portfolio Requirement 

Please include samples of your work when applying. This can include: 

● Portfolio website 
● Social media handles you’ve managed 
● Links to campaigns or content you’ve created 
● Relevant projects included in your resume 

Why People Love Working at Hedy 

At Hedy Brands, we believe in working hard, moving fast, and having fun doing it. 

Our team regularly collaborates on creative campaigns, attends industry trade shows across the 
country, and helps launch brands that customers actually get excited about. 

You’ll have the opportunity to help shape the voice and presence of brands that are growing 
fast and making an impact in the market. 

If you're someone who enjoys creativity, collaboration, and building content that people actually 
engage with — we'd love to hear from you.